Becoming an industry-leading voice on the future of work
THE BRIEF
To increase organic visibility of People Managing People and position the site as a go-to resource for workplace advice, support and best practices around employee wellbeing.
APPROACH
We worked directly with People Managing People’s editors to extract their expertise and secure opportunities in key industry titles around current HR and pop culture trends, moments and talking points.
THE ROOMS THEY LANDED IN
Secured a founder opinion feature in CoinDesk - a leading cryptocurrency industry publication.
RESULTS IN NUMBERS
266
Pieces of coverage
170
Links to the site
151%
Increase in referring domains
161%
Increase in #1-3 rankings
Adrian Kiszka
Outreach Manager
If you’re in need of any kind of PR, Gaby’s the person for you. Having worked with her for almost two years, she provided exceptional support for our brands in the HR, tech and finance spaces. She earned us brand coverage in publications like Newsweek, Entrepreneur, HuffPost, SHRM, Digg, The Independent and more. Whether it’s through reactive, newsjacking, proactive or campaign based outreach, she adapts to your needs while remaining flexible, responsive and effective.
